(Thank You Mr. Lindell)
- Frank, the social-media site developed by MyPillow CEO Mike Lindell, is set to launch next week.
- The site, which has the tagline “the voice of free speech,” is currently a static webpage.
- Lindell said that he’d use the site to share evidence of his thoroughly-debunked voter-fraud theory.
- See more stories on Insider’s business page.
MyPillow CEO Mike Lindell has said that his social-media site Frank is launching on April 20 after a series of delays.
Lindell first announced his plans to launch the site in early March after being barred from Twitter for spreading election-related conspiracy theories. He said he had been working on the site for four years.
Lindell initially planned to call the platform Vocl, but the name soon became Frank after lawyers for the company Creatd, which owns a website called Vocal, said that Lindell could face a lawsuit if he refused to change the name, The Daily Beast reported.
Read more: The MyPillow guy says God helped him beat a crack addiction to build a multimillion-dollar empire. Now his religious devotion to Trump threatens to bring it all crashing down.
The website has been live since late March as a static webpage with the tagline “the voice of free speech.”
Since then, the site’s description has changed on an ad-hoc basic, and the page now bears a new logo.
The current webpage describes why Lindell decided to launch the website as well as what it would be used for.
It says that Frank “will be the platform for Americans who want to defend life, liberty, and all the freedoms that have marked America as the longest running Constitutional Republic in the history of the world.”
Users will be able to “post videos, livestream television, distribute news and information, and find community and fellowship with likeminded Americans,” per the site’s description.
Lindell previously told Insider’s Natasha Dailey that the site would be a cross between Twitter and YouTube meant “for print, radio, and TV.”
According to Lindell’s website, lindelltv.com, the site will launch on April 20. On Charlie Kirk’s podcast on March 5, Lindell said that the platform would launch in “four or five weeks,” but also that it could launch in “10 days.”
Since then, he has made vague comments about the launch date of the website. He told Insider on April 1 that the site would launch on the week of April 12, and repeated this in posts on Parler.
Lindell told Insider that he planned to be the site’s CEO and said during Eric Metaxas’ podcast that he had invested millions of dollars into it.
Lindell also told Metaxas that Frank would be “the most secure platform ever” and that he uses all his own servers so that “they will not be able to break into it.” He added that he would use the site to share evidence of his voter-fraud theory, which has been thoroughly debunked.